Beyond Bullet Points - Crafting a Client-Centric One-Pager, Part 6

Aug 21, 2024

2 min read

This series explores the power of a client-centric one-pager. Learn how to craft a compelling message that resonates with your ideal client, builds trust, and drives sales conversations. From deep dives on emotive openings, clear value propositions, to impactful design.

Beyond Bullet Points: Design One-Sheets that Sell

by James Jarnot, Jarnot Design

In my two decades of shaping visuals as a graphic designer, I've witnessed how well-crafted one-sheets can captivate and influence. These are not merely tools for making sales—they forge connections and create lasting impressions.

Why Design Matters

Recall a recent time you browsed online—what caught your attention? Something visually striking, right? That’s exactly the role a powerful one-sheet plays for salespeople. It halts potential clients in their tracks, drawing them into a visual story that’s hard to ignore.

Designing for Impact

A standout one-sheet does more than present text. It blends high-quality visuals, thoughtful white space, and a clever color scheme to deliver your message effectively and attractively. Here’s what you need to consider:

High-Quality Visuals: Opt for crisp, professional visuals that resonate with your brand identity. Avoid blurry or cliché stock photos.
White Space is Your Friend: Use white space strategically to create balance, improve readability, and focus attention on your key messages.
Color Psychology: Choose colors that evoke the right emotions and forge a deep connection with your audience. The right palette can dramatically influence the reception of your message.
Clear Hierarchy: Structure content logically. Use headings, bullet points, and bold text to lead the reader smoothly through the information.
Eye-Catching Entry Point: Ensure there's a clear visual entry point at the top of your page—be it a bold headline or a prominent logo. This helps orient and engage the viewer right from the start.

Remember, effective design transcends mere aesthetics—it crafts a user experience that’s both informative and engaging.

Let's Put This Into Action

Review your current one-sheet or start designing a new one. Look for ways to replace lengthy text with visual elements or an infographic that can succinctly convey complex data.

Master these design elements, and transform your one-sheet from a basic informational page to a compelling sales tool that not only captures attention but also fosters connections and understanding.

Ready to craft a one-sheet that makes a lasting impression? Stay tuned for the final article in this series where we'll pull it all together with a clear Call To Action.

Ready to unlock the full potential of your sales team?

Schedule a free consultation today and let's discuss how Moore Consulting can help you optimize your sales process, gain valuable insights, empower your team, and craft compelling content that drives results.