Emotive Opening - Crafting an Engaging Introduction for a Client-Centric One-Pager, Part 4

Danielle Moore Jarnot

Aug 21, 2024

2 min read

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This series explores the power of a client-centric one-pager. Learn how to craft a compelling message that resonates with your ideal client, builds trust, and drives sales conversations. From deep dives on emotive openings, clear value propositions, to impactful design.

Why an Emotive Opening Matters

You only have a few seconds to grab a potential client's attention. That's why an engaging introduction to your one-pager is so critical.

A strong opening goes beyond simply stating your company name and services. It needs to capture their imagination, spark an emotional connection, and establish your expertise.

Power in Emotive Openings

Think about the last time you read a compelling article or watched a captivating movie. Chances are, it started with a powerful hook that drew you in and made you want to learn more. The same principle applies to your one-pager.

By creating an emotional connection from the very beginning, you can break through the noise, establish trust, and position yourself as a thought leader in your field.

Capture Your Reader's Attention

Start with a Powerful Question Pose a question that directly addresses a pain point of your ideal client. For example, if you help businesses increase their sales conversion rates, your opening question could be: "Are you leaving qualified leads on the table?"
Tell a Story People connect with stories. Share a brief anecdote about a client you helped overcome a challenge. This demonstrates your expertise and showcases the transformative power of your services.
Quote a Startling Statistic Back up your claims with data. A shocking statistic related to your target audience's industry can instantly grab attention and pique their interest.

Remember: Keep your opening concise and impactful. The goal is to hook the reader and encourage them to delve deeper into your one-pager.

Let's put this into action

Review your buyer persona and identify a common challenge they face. Now, craft an opening statement that addresses this challenge and sparks their curiosity.

For example, if you work with B2B companies struggling with long sales cycles, your opening might be: "Frustrated by lengthy sales cycles that drain your resources and slow down growth?"

This opening immediately taps into a pain point, making your ideal client want to read further to learn how you can help.

Up next: Stay tuned for the next blog post in this series where we'll explore the power of education and how to provide clear, valuable information on your one-pager.

Ready to unlock the full potential of your sales team?

Schedule a free consultation today and let's discuss how Moore Consulting can help you optimize your sales process, gain valuable insights, empower your team, and craft compelling content that drives results.